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Intel renunta la marca Pentium

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Chicago (IL) - Intel has made a final decision to get rid of one of its oldest and most valuable brands, sources told TG Daily: "Pentium," unveiled in 1993 for its P5 processor generation, will begin to quietly disappear in the current CPU generation such as the single-core 600 series as well as the D 800 and D 900 families.

Sources indicated that Intel will drop the Pentium name without making a major announcement, but simply transition to processor names such as "Intel D 920" or "Intel 672" without introducing a new brand. Apparently, the transition is planned to begin in the immediate future. The company declined to comment on the possibly fading Pentium brand.

The decision to depart from an established brand always is risky, but Kevin Krewell, principal analyst with In-Stat/MDR and editor in chief of the Microprocessor Report, suggests that the Pentium naming tradition was becoming old, confusing and desperately needed a refreshment. "In my opinion, Intel should have introduced a new name after launching Pentium II. It was getting quite confusing already back then," he said. After having squeezed more than a dozen variations of Pentiums under one roof since the brand's introduction in 1993, a shift in Intel's marketing and product strategy may have been the decisive impact to kick out Pentium.

According to Krewell, the processor is becoming less important in Intel's product line-up: "Intel downplays the processor brand. The spotlight is on platforms such as Centrino," he said. He expects that the loss of Pentium will have a financial, impact, but believes that it will not large enough to hurt Intel: "They can throw an amazing amount of cash at branding as soon as a new product is announced."

Rob Enderle, principal analyst with the Enderle Group, told TG Daily that Intel has informed OEM's some time ago that the Pentium brand will be going away. "Those OEM's are very upset about this decision. Pentium kept the product line-up somewhat in order. The complexity of Intel's products creates too many possibilities to put a system together. It's a nightmare," Enderle said.

Just for the record, those of you who dont get how big this actually is. Try imagining Coca-Cola chaning their logo, and dropping their "Always Coca-Cola" slogan. (Of course that would be a much bigger case)

Sursa: TG Daily


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Ce brand cunoscut? AMD a trecut prin K6, Duron, Athlon, Athlon XP, acum le baga si pe alea cu X2, FX, draci, plus denumirile de core, si de o gramada de ani intel doar de Pentium stie. Sa mai schimbe denumirea, ca se satura lumea. Treaba e ca de obicei denumirea se schimba cand apare o modificare radicala de procesor, nu in cazul imbunatatirilor, dar aia e...

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